About

AI. Then: not an issue.

The name is meant to be said out loud. We work on a subject too many people make harder than it is — from Quebec, in the language of the team in front of us, with the tone of someone who has already watched a workshop die in an inbox.

Still life: a linen card, a copper object, and a dried maple leaf.

Why this firm exists

Companies are not short on webinars. They are short on method. We have seen enough licences bought “so we don’t miss the boat,” enough workshops with no next day, enough policies so long that nobody opens them.

notAIssue sits in the middle: between the strategy shop that delivers a vision and the agency that builds a tool nobody adopts. We stand with the teams who still have to ship on Monday.

Two names, one practice

In French we are IApasdeproblème — IA, then y a pas de problème. In English, notAIssue — AI sitting inside “not an issue.” Same joke. Same work. iapasdeprobleme.ca opens the site in French. notaissue.ca opens it in English.

What we believe

Artificial intelligence is a lever. It is not a strategy. A strategy is deciding which tasks change, who learns what, how you check the result, and what you refuse to hand to a machine.

Independent of vendors

We don’t resell a platform. If Copilot is the right call, we’ll say so. If it’s too early, that too.

Rooted in Quebec

Law 25, French at work when that’s the language of the floor, SME and nonprofit realities, Montreal and the regions: the work is built for here.

Handoff is mandatory

If, at the end of the mandate, only our presence keeps the usage alive, we did the job badly.

We’re clearer in conversation.

Write to us. We answer in English or French, usually the same business day.